For recruitment companies, video marketing is an effective way to generate more customer leads. Video content has the ability to engage viewers and make them feel like they are being addressed in the video. The convenience of video marketing for recruitment is that it can be used at every stage of your company's campaign, from pre- to post-recruitment. With no limits on the number of videos uploaded or the frequency of creating new videos, this strategy allows you to keep your message fresh and engaging for potential candidates.
The Role of Video Marketing in Recruitment Companies
Video marketing is the top choice for many recruiters looking to connect with potential candidates. Not only does it have a higher shareability compared to images or text, but videos also keep viewers more engaged on social media platforms, where you can find new candidates beyond the usual job seeker groups like LinkedIn. Most importantly, these recruitment videos need to be mobile-friendly, as 92% of users watch them while using Facebook or Instagram on their mobile devices.
Videos will help you showcase your company's culture and work environment more than just describing the job. This gives your company a significant competitive advantage, as videos reduce the monotony of scrolling through typical job descriptions that potential candidates have seen before.
To increase your chances of reaching more recruitment clients through video marketing, you need to:
- Determine what your video's goals are
- Come up with a creative concept for your video
- Create your video content
- Have a plan for how to distribute it on which channels
Determine your video's goals
Know the specific goals that your content should emphasize. If the goal is to generate more interest in your company, then you need to create a high-quality video with a clear message. Videos should target to potential candidates and demonstrate all the benefits of joining the company. If the goal is to recruit 10 new employees, you could create a video introducing different departments, which could encourage qualified candidates to join your company.
Creating content for the video
The content of your videos can be simple or complex depending on your preferences. A basic approach often used is filming employees and a day in their work with different departments in the company. For a more complex idea, utilize motion graphics to create an engaging advertisement video that captures the viewer's attention! Don't worry about lacking video editing experience - nowadays there are online video editing tools or AI tools where you can create videos for free without any special knowledge.
Distribute across multiple channels
To increase the number of customer leads through video marketing, it's important to have a plan on how to distribute your video. There are always multiple channels to use, so find the one that best fits the audience you want to target.
For example, if your video relates to company culture, then Facebook or Instagram might be the best platforms to promote the video.
To avoid producing low-quality videos and save yourself from the hassle of video file conversion, use a reliable video conversion tool. If you want to attract viewers interested in applying for specific positions within the company, then YouTube might be the best choice.
Recruitment Video Tips
- Start with a clear and concise message.
- Keep the video short and to the point - no rambling.
- Ensure your voice is loud enough for viewers to hear clearly.
- Add some background music or sound effects to make it more engaging.
- Show yourself on camera as much as possible.
- Include a call to action at the end of the video (e.g., "apply today").
Popular Types of Videos
In recruitment marketing, videos typically cover content introducing the company culture, job opportunities, and overall work experience within an organization. These videos are part of the recruiter's strategy to attract and engage potential candidates by providing the most vivid and vibrant overview of the company.
These videos often include:
Company Culture: Videos often highlight the company's values, mission, and vision. This may include footage from company events, employee testimonials, and daily scenes at the workplace.
Job Descriptions: Videos can provide a lively and engaging way to present specific job roles. This may include introducing responsibilities, challenges, and benefits related to a particular position.
Employee Testimonials: Testimonials or experiences shared by employees working directly at the company have a powerful impact on viewers. Praise can help potential candidates connect with the company's culture and imagine themselves as part of the team.
Office Tour: Providing a virtual tour of the workplace can help candidates get a glimpse of the actual work environment. This may include overall office landscapes, common areas, and any unique features that make the workplace special.
A Day in the Life: Videos depicting a typical day of an employee can help candidates understand the daily aspects of the job. This may include interactions with colleagues, meetings, and various tasks.
Benefits and Perks: Highlighting the benefits and perks that the company provides, such as health benefits, professional development opportunities, job flexibility, and more.
The goal of these videos is to personalize the recruitment process, make the company more relatable to potential candidates, and provide a more comprehensive view of the work environment. These videos are often shared on the company's website, social media channels, and recruitment platforms as part of their recruitment marketing strategy.
Video marketing has been tested and validated by many companies worldwide, and it's no surprise that companies are seeking to incorporate this method into their recruitment strategies. Studies show that videos can create a deeper emotional connection with potential candidates. This means they are more likely to share content on social media or watch future advertising videos from your company. To achieve even better results, make use of these tips to help skyrocket your recruitment opportunities!
