Objectives And Key Results (OKR) is a goal management technique that directs, evaluates, and monitors progress toward an organization's objectives. Goals are set in a SMART format. Specific, Measurable, Achievable, Relevant, and Time-bound) are then tracked and assessed using key metrics for each objective.
Example
ABC Company employs OKRs to govern its departments. The sales department intends to enhance sales this year. The number of new customers, customer-to-order conversion rate, and average number of orders per customer will all be included in the evaluation.
